Hisense 55U7HQTUK 55" 600-nit 4K HDR10+ and 120Hz Dolby Vision IQ ULED Smart TV with Disney+, Freeview Play and Alexa Built-in, HDMI 2.1 and Filmmaker Mode, FreeSync Certificated (2022 NEW)

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And this brings us to the contrast performance of the Hisense U7K and in HDR picture modes we measured on/off contrast at 5249:1 with local dimming set to high and 4102:1 with it set to off. This is good for such a TV at this level of the market, but the dynamic range is not huge and the tone mapping employed does clip detail in the brightest reaches of the image.

The most recent in AI processing technology is used by the Hisense quad core Hi-View Engine. Frame by frame, automatically fine-tuning each frame's resolution, brightness, contrast, colour, motion, depth, and detail results in an image that is vivid and lifelike. This is done in real-time. The Hi-View Engine's AI processing capacity also allows it to upsample information to a 4k quality image with clarity, sharpness, and lifelike detail. Where this TV really shines is when used in a normal living room with some ambient lighting and watching everyday content or playing games What are your alternatives? This cookie is set by Bazaarvoice. This is a session cookie used for internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain.Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA.

As always, we factory reset the Hisense U7K and then measured the picture presets to find which is the most accurate to the industry standards, out of the box, so we can view content as it was mastered and intended to be seen. The best picture preset for this is Filmmaker Mode (FMM), which tries to follow the industry standards to view content as it was mastered and intended to be seen. That’s a lot of screen real estate for affordable pricing, so the performance needs to live up to the promise, a promise last year’s UK units disingenuously squandered by carrying the same SKU numbers as more impressive global models from the company before revealing themselves as under-specced. Hisense has publicly stated that this year’s U7K model is the same TV worldwide with the same features and performance. The 65-inch TV we are reviewing is a set provided by Hisense UK.We are testing a 65-inch Hisense U7K which has been provided to us for review by Hisense UK. It was a brand-new unopened example. The picture quality should be similar for the other screen sizes available in the range.

The U7 includes a built-in Sub-Woofer that delivers strong and robust low-end frequencies to assist highlight the advantages of Dolby Atmos & DTS Virtual X and provide a really engaging audio experience that you can feel. Upscaling is also good but SD channels do look very soft and even HD 1080 content can also look a little softer than we would like. Edges can also look a little false with broadcast material with some obvious ringing seen within certain types of content. Sports can look fluid and detailed and 4K film is also detailed, sharp and with well-defined edges.

Given the TCL is cheaper and offers more dynamic range, better tone mapping and overall picture quality, plus it has the same gaming features, eARC on an HDMI 2.0 so you keep both HDMI 2.1 ports and Google Smart TV with everything it offers, it is tough love for the Hisense in this comparison.