Joined in 2023 
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63 About this deal
The concept of the sporty-chic watch, also named luxury sports watch – that of the integrated steel watch of the 1970s made popular by AP and Genta with the Royal Oak – is hotter than ever, with interpretations found in all segments of the industry. Recently, we’ve seen serious entry-level brands entering the race, with Tissot and its PRX stealing the show. There’s now a new and very well-armed contender on the field, a new sporty-chic automatic watch with integrated bracelet coming from Japan, with an unbeatable price… Meet the new Citizen Tsuyosa Collection.
If you require an extra large bracelet or you are in need of additional links these may be supplied at an additional cost. Even though this Citizen piece has an Oysterquartz vibe, there is, of course, a noticeable difference in quality right away. Let’s put it in perspective. The retail price of this Citizen NJ0150 is €279. That’s less than what I paid for one extra link for my Day-Date bracelet. Or, with some imagination, it’s the price of a MoonSwatch plus the money you spent on parking your car when getting it.Leather Working Group (LWG), is a member-led non-profit organization that is dedicated to driving excellence in the leather industry, minimizing the environmental impact of leather production, and challenging industry perceptions, through a suite of tools and ESG certification.
Again, my only gripe is the crown. It’s a tough cookie to pull out and set the time when the watch has been left idle for a few days. The dial of the Citizen NJ0150-81Z has a sunburst finish and goes from a bit orangey in low-light conditions to bright yellow in the sun. Covered by a sapphire crystal with a “cyclops”, the yellow dial has applied hour markers filled with luminous material. The press release that Citizen sent along states, “…what makes the watch most unique is the magnifying lens over the date window…” First, I feel that that’s not entirely correct. Second, I think it would have even been a nicer watch without the date window (and thus without the magnifier). It’s not a dealbreaker, but it would have made the watch less Rolex-like and a bit cleaner in terms of design. As the UK's leading luxury watch retailer, we are committed to providing our customers with the best possible prices across our branded products. Our Price Match Promise guarantees that if you find any of our jewellery or watches at a lower advertised price elsewhere, we will provide an instant price match for you.This Citizen watch has a case made of Steel silver with a diameter of 40 mm and is fitted with a Metal strap. Inside the case lies a Citizen movement and the watch features a Sapphire crystal.
One of the funniest remarks I received (but also one that clearly shows what’s going on here) came from someone telling me that he has been on the waitlist for a yellow-dial Oyster Perpetual since day one. You don’t have to squint to see the resemblance to a Rolex. And other than the yellow dial, with the magnifier on the date window, the case comes across as an Oysterquartz. Someone in the office commented that it also has a bit of a Tissot PRX vibe going on, but I’d say that watch is also inspired by the Oysterquartz from 1977 (however, in those years, more brands were using this case shape). Last but certainly not least, the bracelet on the Citizen NJ0150-81Z is an instant reminder of the Rolex President bracelet that comes on the Day-Date. I’ve owned this model for a few weeks now after successfully securing it from Queenstown, New Zealand, and like Robert’s comments, this is a great, fun watch for summer.
After having five links removed and a micro-adjustment, the watch sits well and is a good everyday wearer and an affordable alternative away from Rolex, Omega, Tudor, or any other luxury brand. I wish they offered it in a 36mm case. I’m becoming more and more of a curmudgeon about 40mm basic three handers, especially on a bracelet. Watch sizing can only be generally carried out on watches with metal bracelets, steel, titanium, gold, etc.
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