About this deal
These beautiful coffee table books offer a unique opportunity to chart the development of the world’s most famous fashion brands and discover rarely seen collections. Each definitive publication opens with a concise history of the fashion house before exploring the collections themselves, which are organised chronologically. These stunning cloth-bound editions feature original catwalk photography and make a statement in any home.
By publishing your document, the content will be optimally indexed by Google via AI and sorted into the right category for over 500 million ePaper readers on YUMPU. The purpose of this book is to retrace and represent the multivalent aspects of Prada: from fashion to communication, from the pursuit of excellence to technological advancement, from architecture to art.Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house’s first fashion collection in 1988. She would soon transform Prada into one of the world’s most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach.
In 2009, Prada unveiled its book documenting the company's experimental, often ground-breaking work in fashion, architecture, film and art over the last decades. Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house's first fashion collection in 1988. She would soon transform Prada into one of the world's most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach.
A] ‘greatest hits’ riffing on Miuccia Prada’s own obsessions with maid’s uniforms, schoolgirl garb and twists on luxury."—Alexander Fury, AnOther Magazine At once a chronology, documentary and catalogue raisonné, the book charts a creative endeavor that defies the narrow definition of a fashion house. The partnership between designer Miuccia Prada and entrepreneur Patrizio Bertelli has generated an ever-widening sphere of projects that start from fashion and accessories and spiral out to include photography, advertising campaigns, events and parties, interior design, industrial design, technological development, architecture, art commission/collection and exhibition, publishing, philanthropy and beyond.
